From the Blog

  • Tune Your Radio—Chapter One

    TYR-1 poster-blog Radio has been called Advertising's most misunderstood medium. In this 13-part series, Brent Walker reveals what he has learned over the past 40 years about structuring Radio Advertising to make it fun, engaging, and effective.
  • Change Your Client's Logo With Every New Ad!

    gecko Consistency in a brand's sound is as important as the graphic consistency in print or web work. Most listeners or viewers are passive. If they aurally "glance" at your spot, is it structured to give them a brand impression? Or does it sound different every time?
  • Storytelling—Advertising's Lost Secret

    Egri2 When the economy went sour a few years ago, the great art of storytelling as a form of advertising took a fall from grace. When money is scarce, clients are scared. Now that things are easing back into some sense of normalcy, let's bring back storytelling. It's the only path to real listener engagement.
  • Some Mixing Basics

    WomanCoveringEars A quick aural scan through Radio & TV lately will reveal some audio mixing that is in serious need of technique. Given all we've learned in 30 years of producing great audio, we let you in on some of the thought process that goes into a good mix.
  • A Super-Helpful Guide to Audio Formats

    ScrabSquare All those three character extensions at the end of sound files really do mean something. If you're an agency producer, you'll be able to dazzle your co-workers with your newfound knowledge. Read on...
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