From the Blog

  • 5 Tips for Better Voice Talent Direction

    BWmic Getting a great performance from a Voice Actor requires skill and finesse. There are dozens of methods to direct Voice Talent ranging from the simple to the truly bizarre. Here are five simple tips that can help you get the read you want.
  • Tune Your Radio—Chapter One

    TYR-1 poster-blog Radio has been called Advertising's most misunderstood medium. In this 13-part series, Brent Walker reveals what he has learned over the past 40 years about structuring Radio Advertising to make it fun, engaging, and effective.
  • Change Your Client's Logo With Every New Ad!

    gecko Consistency in a brand's sound is as important as the graphic consistency in print or web work. Most listeners or viewers are passive. If they aurally "glance" at your spot, is it structured to give them a brand impression? Or does it sound different every time?
  • Storytelling—Advertising's Lost Secret

    Egri2 When the economy went sour a few years ago, the great art of storytelling as a form of advertising took a fall from grace. When money is scarce, clients are scared. Now that things are easing back into some sense of normalcy, let's bring back storytelling. It's the only path to real listener engagement.
  • Some Mixing Basics

    WomanCoveringEars A quick aural scan through Radio & TV lately will reveal some audio mixing that is in serious need of technique. Given all we've learned in 30 years of producing great audio, we let you in on some of the thought process that goes into a good mix.
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